In this case study, we take a look at the reasons behind Goodwood Estate’s decision to choose Addvance IT to deliver an effective payment-based customer experience.
With a client who’s estate covers 12,000 acres, hosting events that vary from motorsport revival to horse racing to the vastly excellent immensity of the festival of Speed, the Goodwood Estate supplies a special challenge – how do you deliver fast and effective payment-based customer experience in a site that is for three quarters of the year populated by grazing livestock?
When, in 2018, Addvance IT (AIT) were awarded the contract to deliver Kappture and over a hundred workhorse terminals with integrated PDQs, initially for the race days and then for FOS, this supplied a wonderful opportunity for Kappture’s crucial strengths to be demonstrated: quick deployment; fast transactions; basic and easy to use; real time changes & analytics.
Given a short lead-time, AIT stepped up and delivered 135 Kappture ready terminals and EFT. additionally to the delivery and install of the system, AIT supplied onsite support for the first year of large events, including the festival of speed and the Qatar Festival, aka “Glorious Goodwood”.
For year two, this support function was scaled back, Kappture having proven itself reputable and easy to use.
Following the Camiseta AS Roma roll-out, Di Hudson, Head of IT for Goodwood Estates, commented:
What AIT deployed, in the very short time given to them, was exceptionally good – we had no major problems which, given it was the first race day and the first use of their system, was excellent.
Kappture’s flexibility in design lends itself to such challenges, allowing for the catering operations team to build the back office and hierarchy in a way to allow for tills to be deployed into different events with different product lines, layouts, and pricing structures with effective ease and minimizing the manpower needed to manage a previously complex systems structure.
AIT are now working with Goodwood in an event support capacity, whilst checking out how the solution’s most current advancements can be introduced into this prestigious arena, with such features as K-Stock, mobile applications for steward feeding, and enhanced payment features.
Addvance IT/Kappture are a conference Camiseta Selección de fútbol de Gales ‘Session Sponsor’ for the 2019 edition of ALSD International, with George Vaughan, Head of IT for Ascot Racecourse – an Addvance IT/Kappture venue client – moderating their session focused on leveraging Camiseta Tigres UANL technology. For additionally information, click here.
ALSD international – Europe’s one and only event dedicated to the premium Seat & Hospitality market – is taking place at Croke Park stadium in Dublin, Ireland, this October 28-29. Some 40+ speakers, together with 30+ exhibitors/sponsors from across Europe and north america will be supplying insights on how to increase profits through new builds, restorations and service expansions, as well as by means of the current F&B and technology offerings.
#ALSDInternational – Europe’s one & only event dedicated to the premium Seat & Hospitality sector
#sportsvenuebiz
#sportsvenuebusiness – the leading platform for market news, views & developments
Share This Article